All-Aligned: Rethinking Affective Digital Power through Algorithmic Flags and Participative Software Art

This paper presents All-Aligned (Svesvrstani), a participatory algorithmic art project that generates digital flags through user-defined inputs. As an open-source system for automated vexillology, it visualizes how algorithmic infrastructures construct, commodify, and modulate digital identities. Rooted in a post-Yugoslav context but addressing global dynamics, the project asks how algorithmically generated flags can function as ideological and æsthetic constructs – both reflecting and critiquing identity formation under surveillance capitalism. Through a series of public exhibitions and workshops, All-Aligned reveals the platformization of selfhood and the affective economy of engagement. Yet, it also opens space for resistance: by exposing its logic and inviting co-creation, it transforms algorithmic profiling into critical play. Positioned within the lineage of tactical media art, All-Aligned reclaims generative computational æsthetics as a site for collective agency and ideological experimentation.