UNDERSTANDING MYOPIC BEHAVIOR IN ACCOUNTING EDUCATION: A CONCEPTUAL EXPLORATION OF SHORT-TERM FOCUS AMONG TERTIARY STUDENTS IN MALAYSIA

Myopic behavior, characterized by a short-term focus on grades and exam performance, is a growing concern in accounting education, particularly in Malaysia. This conceptual study explores the causes, implications, and potential interventions for myopic behavior among tertiary accounting students in Malaysia. Drawing on theoretical frameworks such as Prospect Theory, Time Discounting Theory, and Self-Regulated Learning Theory, the study identifies institutional, student-related, and external factors that contribute to myopic behavior. Key findings reveal that 70% of Malaysian accounting students prioritize grades over long-term skill development, while only 65% of employers are satisfied with graduates’ readiness for the profession. High dropout rates (15%) further underscore the urgency of addressing this issue. The study proposes a conceptual framework and highlights the importance of curriculum reforms, student support programs, revised assessment methods, and industry collaboration as interventions to reduce myopic behavior. Empirical testing of the framework, cross-cultural comparisons, longitudinal studies, and the role of technology are recommended as future research directions. By addressing myopic behavior, this study aims to enhance the quality of accounting education in Malaysia and better prepare students for the challenges of the accounting profession.