The Moderating Role of Relational Support and Entrepreneurial Skills on Women Entrepreneurs' Motivation and Sustainability

This paper explores the moderating effects of relational support and entrepreneurial skills on the motivation and sustainability of women entrepreneurs in India. Building on Self-Determination Theory (SDT), this study assesses how relational support from family and friends, combined with entrepreneurial skills, strengthens the relationship between motivation and entrepreneurial sustainability. Using data collected from 396 women entrepreneurs, the findings reveal that higher levels of relational support and skills amplify the impact of motivation on sustainability. The study significantly contributes to the literature on women entrepreneurship in developing nations and provides practical recommendations for fostering supportive networks for entrepreneurs.