Strategic Change Management Model in the Sharia Life Insurance Industry

The sharia life insurance industry is facing increasingly complex competitive dynamics in the era of globalization and technological advancement. Many sharia life insurance companies still use conventional management models that are less responsive to market changes, regulations, and digital innovation. The need to adjust operations to sharia principles while keeping up with industry developments drives the need for a comprehensive strategic change management model to improve competitiveness and efficiency. This study aims to develop a strategic change management model that is specifically tailored to the characteristics of the sharia life insurance industry. This study uses a qualitative research method. Data collection techniques in this study are interviews and literature studies. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and drawing conclusions. The results of this study indicate that strategic change management in the sharia life insurance industry still faces challenges in terms of the lack of well-identified competencies, stakeholder involvement, and continuity between data processes and results. The integration of the Kotter and Lewin change model with the Market-Based View Theory approach has been proven to strengthen a more adaptive and competitive change strategy for the sharia life insurance industry in Indonesia. In addition, the use of the VOSviewer application helps in mapping research trends and identifying relationships between key concepts, thus enabling the development of a more comprehensive and sustainable change model.