Counter-suggestive organisation of information campaign discourses Land forces of Ukraine “Ghost of Kyiv” and “Valkyries of Kyiv”

The relevance of the study is conditioned by the urgent need to develop linguistic mechanisms for forming the national stability of Ukrainian society and countering the destructive influence of the aggressor country, one of these mechanisms is counter-suggestion. The purpose of the study was to investigate the counter-suggestive organisation of discourses of the information campaigns “Ghost of Kyiv” and “Valkyries of Kyiv”, which were carried out by the Land Forces of the Armed Forces of Ukraine in the first months of the full-scale invasion of the Russian Federation in Ukraine. The study used methods of discourse analysis; functional and semantic analysis based on lexicographic sources; content analysis using Big Data technology. It was established that during the active phase of the war, new forms of counter-suggestive direction emerged in Ukrainian society, which perform both counter-communication (offensive, aimed at promoting own narratives) and therapeutic (aimed at improving a person's emotional perception of the world). The information campaigns “Ghost of Kyiv” and “Valkyries of Kyiv” gave rise to counter-suggestive legends that were spread both by the media and by spontaneous civil society. These legends introduced the winning narratives “Everything will be Ukraine!”, “The Valkyries of Kyiv are on guard!”, thereby consolidating the Ukrainian society, therapeutically influencing the consciousness and behaviour of people, levelling the narratives of the aggressor country about the defeat of Ukraine. The systematic use of suggestive language tools in the “Ghost of Kyiv” and “Valkyries of Kyiv” discourses provided a therapeutic effect of legends, which is confirmed by multimodal texts created in response in the bowels of civil society (songs, comics, tattoos, murals, etc.), and counter-communication, as evidenced by the reaction in the first days of the full-scale war of Russian media and public figures regarding the denial of the factual basis of the “Ghost of Kyiv” information campaign. The results can be used both for the development of counter-suggestive discourses by the relevant departments of security and state institutions, and for teaching the discipline “Linguistics of text and discourse”, this constitutes the practical significance of the study