Research on "Ideological and Political Education (IPE) in the Curriculum" Reform Practice—The Course: "Digital Marketing of Financial Products" as an Case Study

This article focuses on the "Ideological and Political Education in the Curriculum"(IPE) reform practice of the course "Digital Marketing of Financial Products" and elaborates in detail how to deeply integrate IPE elements into the whole course teaching. Through the implementation of the overall course design plan, the paper explores the IPE - oriented education approach of "Course - Workplace Requirement - Qualification Certificate - IPE Elements" integration and realizes the organic unity of knowledge transmission and value guidance. The research adopts a variety of teaching methods and means, such as case, Q&A, and OBE approaches, and combines information resources to create a learning environment for students where they can "Acquire Knowledge and IPE Anytime and Anywhere". The article can have a positive impact on the professional training of teachers and students, scientific research, technical exchanges, and social services, which provides valuable experiences and examples for the IPE reform practices around the country.