The Role of Cinema in Creating a Tourist Atmosphere and Promoting Historical and Cultural Heritage Objects of Tatarstan

Cinematic tourism is a relatively new direction in tourism and is very popular in many countries. In cities where cinematic tourism is well developed, we can notice that the interest of tourists increases after the first excursions in a particular location, and the profit from new tourist flows significantly increases. In Tatarstan, there are no actively promoted cinema tours by local travel agencies. However, having analyzed numerous films shot in the territory of Tatarstan, it can be assumed that a cinema tour would be popular because it would be a new tourist product. The Republic of Tatarstan has significant resource potential for developing such a relatively new form of cultural and educational tourism as cinematic tourism here. The article, using the example of famous films of the Republic of Tatarstan, analyzes the prospects for the development of film tourism as a journey into the world of culture and traditions of the Tatar people.