COMMUNICATION ASPECTS OF MANAGING PERSONAL SALES OF SMALL BUSINESS SERVICES
The paper is devoted to the study of the specifics of the activities of a small business company in the field of personal sales, examines approaches to managing personal sales procedures in the service sector, identifies areas for their improvement, focused on communication elements of interaction.
Authors
- A. S. Zimin
Publication Details
- Journal
- EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
- Published
- 2025-01-01
- DOI
- https://doi.org/10.36871/ek.up.p.r.2025.04.05.004
- Primary Topic
- Management and Organizational Practices
- Type
- article
- Field-Weighted Citation Impact
- 0.00