FEATURES OF HOUSING AND COMMUNAL SERVICES MANAGEMENT (ON THE EXAMPLE OF RURAL AREAS)

Reforming the housing and utilities sector remains one of the priority socioeconomic tasks. Transformations in this sector have a significant impact on the quality of life of the population and the sustainability of regional development, which determines increased attention from government agencies. Currently, the industry is faced with a range of problems, such as rising tariffs for resources, a high proportion of non-payments by the population, imperfect mechanisms for attracting investment, the lack of unified methods for developing investment programs, and a shortage of available sources of financing. In this regard, the formation of a well-thought-out longterm management strategy based on a deep analysis of industry specifics and aimed at ensuring stable functioning of the housing and utilities sector is of particular relevance. The purpose of the study is to identify specific characteristics inherent in management processes in the housing and utilities sector, including in rural areas. The study: identified the main entities and their connections in the process of housing and utilities management; conducted a SWOT analysis of one of the municipal districts; formulated conclusions on the specifics of the housing and utilities sector in rural areas.