GOODS IN THE CUSTOMS MARKETING SYSTEM

The article analyzes the meanings of the definition of «commodity» as a complex economic category. The article analyzes the variety of meanings when using the definition of «product» in an economic context in the system of relationships and marketing in the languages of the world. The structure of goods in the customs marketing system is presented; the evolution of marketing models that include «goods» as an element of the marketing mix is investigated. The principles and areas of application of artificial intelligence in the customs marketing system are defined.