The strategy of personal management: The role of motivational factors in increasing efficiency

The aim of the research was to determine the impact of motivational factors on the success of personnel management in various enterprises. The research methodology included a survey of 900 employees from three companies: JSC LCF “Svіtoch”, LLC “Enzym”, and SoftServe, conducting semi-structured interviews with 30 managers, and a SWOT analysis. The research results showed that the effectiveness of personnel management largely depends on the balance of material and non-material motivational factors. At SoftServe, the emphasis is on innovation, creative development, and mental health; at “Svіtoch”, on social benefits and training programmes; and at “Enzym”, on comfortable working conditions and financial incentives. The survey results revealed that 70% of SoftServe employees consider career growth opportunities, professional development, and flexible working conditions as the main motivational factors. At “Svіtoch”, 65% of respondents noted that social benefits, such as health insurance and employee childcare programmes, are key motivational elements. For “Enzym” employees, 78% of respondents stated that comfortable working conditions and competitive wages are the main drivers of their efficiency. The semi-structured interviews with managers confirmed that motivational programmes focused on innovation and employee mental health help maintain team loyalty and engagement. The SWOT analysis results showed that the main obstacles to improving the effectiveness of motivational policies are limited financial resources, adaptation to market changes, and programme performance evaluation. At the same time, the companies’ strengths include well-developed training programmes, career development, and employee support. The research confirmed that optimising motivational policies is possible through the implementation of flexible motivational forms, the use of digital tools, and improving internal communications