The impact of smart university variables on education quality and sustainable financial performance

This study investigated the impact of intelligent university dimensions on enhancing learning outcomes and financial performance in Jordanian private universities. A descriptive-analytical approach was used, employing questionnaires distributed to two groups: 385 randomly selected faculty members from 18 universities and all 18 financial managers. A total of 378 completed questionnaires were analyzed. The findings showed a strong influence of intelligent university dimensions on education quality, with 'continuous learning' having the most impact and 'performance pressure' the least. A moderate effect was found on revenue strength, where 'strategic vision' ranked highest and 'desire for change' lowest. Similarly, a moderate impact was observed on return on investment rates, with 'environmental understanding' ranking highest and 'harmony and compatibility' lowest. Additionally, education quality, revenue strength, and return on investment rates were strongly linked. The study highlights the importance of adopting intelligent university practices to enhance learning outcomes, improve faculty skills, and align students’ creative abilities with labor market needs, thereby ensuring sustainability and positive cash flow.