DIGITAL ACCESSIBILITY IN PUBLIC MANAGEMENT OF MUSEUMS

The article examines the processes of digital transformation in museuminstitutions, particularly the implementation of modern technologies to improveinteraction with visitors and ensure accessibility for various population groups. Digitalaccessibility in museums is an important aspect of ensuring equal access to culturalheritage for all categories of citizens, including people with disabilities. Digitalinclusion in museums involves the integration of modern technologies, such as virtualtours, video guides, and assistive devices, which make museum resources accessible toa broader audience, including marginalized groups. The experience of museums suchas the Museum of Geology and Paleontology in Florence shows how digitaltechnologies can create inclusive conditions for visitors with limited abilities. However,many museums still face accessibility issues with their websites and mobileapplications.The article presents an analysis of the digital accessibility of websites of 22museums in Ukraine, participants of the MemorySavers project conducted in 2023. Theaccessibility evaluation was carried out in October 2024 using tools such as WAVE andAccessScan. The results showed that more than half of the museums have serious digitalaccessibility issues, particularly in aspects such as clickable elements, documentstructure, graphics, and menus. For example, the websites of the Rivne RegionalMuseum of Local Lore and the Chernihiv Regional Historical Museum requiresignificant changes to meet accessibility standards.Other museums demonstrated partial compliance, particularly in the organizationof headings and forms. However, to achieve full accessibility, improvements are neededin graphic elements, text readability, and support for mobile orientations. The researchresults highlight the importance of improving digital accessibility for Ukrainianmuseums and the need for a broader implementation of inclusive practices in the digitalenvironment of cultural institutions. References1. Brischetto, Alessia, Ester, Iacono., Claudia, Becchimanzi (2023). Digital technologiesin museums: Critical issues and opportunities for equal access to cultural heritage.AHFE international. DOI: 10.54941/ahfe1003175.2. Cecilia, R, Eum, K, Koh, P, Park, J, Mileham, R, Moussouri, T. (2024). UK-SouthKorea Inclusive Digital Museum Innovation Londonʼs Global University. AccessedSeptember 1, URL: https://www.ucl.ac.uk/archaeology/sites/archaeology/files/uks._korea_inclusive_digital_museum_innovation_report.pdf.3. Eleftherios, A. (2024). Enhanced Inclusion through Advanced Immersion in CulturalHeritage: A Holistic Framework in Virtual Museology. Electronics. DOI:10.3390/electronics13071396.4. Fissi, Silvia, Elena, Gori., Alberto, Romolini (2024). Inclusivity and digitaltechnologies in museums: lessons from an Italian experience. Museum Managementand Curatorship. DOI: 10.1080/09647775.2024.23314375. Ovando, Paola. (2023). Civic museums, social need, and inclusive digital practices.DOI: 10.4324/9781003277606-6.6. Tolaini, Maria (2023). Fostering Inclusion and Well-Being Through Digital LanguageLearning in Museum Contexts. DOI: 10.1007/978-3-031-41637-845.