THE INTERSECTION OF ARTIFICIAL INTELLIGENCE AND PROSOCIAL BEHAVIOR

Artificial intelligence (AI) has become an integral part of our daily lives, with applications spanning various fields including education, communication, and decision- making. As the development and integration of artificial intelligence systems continue to evolve, it is crucial to explore the potential impact of artificial intelligence on human behavior, particularly in the area of prosociality. Our exploratory study aims to investigate how artificial intelligence can be used to promote pro-social behavior in education, we will use the virtual museum’s model developed within the „Scanitaly project“ as a starting point. Scanitaly is a project by the Teaching Learning Centre for Education and Inclusive Technologies Laboratory – Elisa Frauenfelder of the Department of Human, Philosophical, and Educational Sciences at the University of Salerno. Our survey will be conducted following the students’ use of the virtual museum, using mixed methods to assess the impact of using augmented, virtual, and extended reality in the educational context on the target population in performance, experience perception, and inclusion. The sampling will use a convenience sampling method. The planned intervention will take place during the school year through workshop activities involving students. The ultimate goal is to stimulate critical reflection on the opportunities and challenges that AI poses in the field of virtual museums, highlighting how this technology can be used to create experiences that are not only innovative and engaging but also ethical and socially responsible, aiming at the dissemination of pro-social cultures aimed at achieving systemic ecological well-being, i.e., the of each individual’s potential concerning others.