Psychoanalytic Coaching as a Tool for Conscious Strategic Management

This article explores the impact of unconscious processes and psychological defenses on leaders’ strategic decision-making. Using examples from psychoanalytic coaching practice, the author demonstrates that strategy is shaped not only by analyzing the external environment, but also by internal scripts, anxieties, and mental frameworks. Special attention is given to the role of anxiety—not as an enemy, but as a valuable signal. Psychoanalytic coaching is presented as a tool that helps leaders make mature decisions and act with greater awareness.