Research on the City Image Communication Strategy of Shenyang Based on Xiaohongshu

In the current booming development of new media, Xiaohongshu, as a popular social platform, provides a new path for the dissemination of urban image. This study focuses on Shenyang, analyzing the role of Xiaohongshu in its urban image dissemination, the current status of its dissemination content, and proposing targeted communication strategies aimed at enhancing the dissemination effect of Shenyang's urban image on the Xiaohongshu platform, and strengthening the city's attractiveness and influence.