Exploration of Innovative Path of the External Dissemination of Yanzhao Traditional Culture from the Perspective of Cultural Discount

跨文化传播逐渐成为当前中华文化传承发展的重要课题，一方面文化作为国家软实力的代表，在对外传播当中担当着促进文化交流和理解、增强国家软实力的作用，另一方面由于文化折扣的存在迟迟难以促进燕赵传统文化的对外传播取得较好的成果，因此需要相关主体从多种方面入手寻求削弱文化折扣所带来的影响，助力燕赵传统文化更好地走出国门、走向世界，不断朝着文化强国的目标持续进步。Cross-cultural communication is increasingly becoming an important topic in the inheritance and development of Chinese culture. On the one hand, culture, as the representative of a country’s soft power, plays a role in promoting cultural exchange and understanding, and enhancing the country’s soft power in the process of foreign dissemination. On the other, due to the existence of cultural discount, the promotion of traditional Yanzhao culture has not been able to achieve good results, so it is necessary for relevant subjects to seek to weaken the impact of cultural discount from various aspects, to help traditional Yanzhao culture go out of the country and to the world, and make continuous progress towards the goal of a power.