THEORETICAL AND METHODOLOGICAL APPROACHES TO DETERMINING THE ESSENCE OF THE CONCEPT OF QUALITY MANAGEMENT OF AN ENTERPRISE

The article explores theoretical and methodological approaches to defining the essence of the concept of enterprise quality management. It is analyzed that in the conditions of a dynamic scientific and technical environment and the growing complexity of production processes, the implementation of modern quality management methods plays a key role in achieving success for an enterprise. A structured approach to quality is defined as a means capable of ensuring compliance with regulatory requirements and standards, which is an important component of the activities of any company. It is proven that the formation of theoretical foundations of enterprise quality management is characterized by a significant degree of uncertainty and a large number of scientific and methodological approaches. Conventional division into the main stages systematizes the evolutionary stages of the development of quality theory at an enterprise: quality control, statistical quality management, quality assurance, total quality management, quality management based on standards and digital transformation of quality management. Each of these stages is presented as an evolution of the development of the theory of quality at enterprises, reflecting the change in scientific approaches and methods of quality management from conventional control and detection of defects in finished products to the digital transformation of quality management, which includes automation of quality control processes, analysis of large volumes of data, rapid decision-making and integration of the entire organization into a single quality management system. A generalization of scientific approaches of modern Ukrainian scientists to the interpretation of the concept of «quality management» at the enterprise is made. The most representative and modern approaches to understanding the concept of «quality management» at the enterprise are identified and characterized according to various criteria: production approach; strategic approach; consumer approach; from the perspective of personnel management; innovative approach. The author's interpretation of the concept of "enterprise quality management" is proposed as a management system aimed at ensuring stable and high quality of products or services, meeting consumer requirements, continuous improvement and optimization of all processes of the enterprise, its competitiveness and sustainable development. It is proven that the enterprise quality management system includes production management processes, personnel selection and training, implementation of innovative development strategies, adaptation to changes in the macro environment to ensure continuous and increased levels of customer satisfaction and loyalty.