EFFECTIVENESS OF THE USE OF DISTANCE COMMUNICATIONS AND DIGITIZATION IN ENTERPRISE MANAGEMENT

The article is devoted to the study of the effectiveness of using remote forms of communication and digitalization in enterprise management in the conditions of digitalization. The role and place of communication and digitalization in enterprise management are determined. The contribution of Ukrainian and foreign scientists to the study of the effectiveness of using remote communications and digitalization in enterprise management is considered. The definitions of the concepts of remote communication and digitalization, forms and examples of their application are given. The main advantages and disadvantages of using remote communications and digitalization in enterprise management are studied, the principles of implementing remote communications and digitalization in the enterprise are proposed. Ways to increase the effectiveness of using remote communications and digitalization in enterprise management are proposed. The article highlights the influence of both external and internal factors on the successful implementation of remote communications and digitalization at the enterprise level. These factors include government support, regulatory framework, availability of high-speed internet, digital skills of staff, technical capabilities and financial resources. The study suggests five key principles for successful implementation: accessibility, equity, continuity, sufficiency and digital literacy. The study concludes that while official statistics in Ukraine remain limited, the experience of EU countries demonstrates the growing impact and potential of digital transformation in improving the efficiency of enterprises. Recommendations are offered to enterprises seeking to strengthen their digital strategies and improve management results in a rapidly changing business environment. In addition, the article describes the practical implications of digitalization for different levels of enterprise management - from strategic decision-making to operational processes. Remote communication tools have changed the way teams work together, how managers monitor performance, and how businesses interact with customers. The shift to digital platforms has also democratized access to information, enabling greater participation in management processes across departments and divisions. Another important aspect discussed in the article is the psychological and organizational impact of digital tools on employees. While digitalization promotes flexibility and efficiency, it also creates new challenges such as blurred work-life boundaries, information overload and digital fatigue. The article emphasizes the importance of developing a corporate culture that supports responsible use of digital communications, respects employees' right to unplug, and encourages continuous learning to adapt to technological change.