SCRUM METHODOLOGY IN PROJECT MANAGEMENT ON ENTERPRISES IN THE CONDITIONS OF DIGITAL TRANSFORMATION

The article emphasizes the importance of innovative development in the context of project development and implementation to increase enterprises' competitiveness. The significance of pharmaceuticals in countries' economic systems is noted, and the primary statistical data on the industry are considered. The primary project management methods are analyzed. The historical origins of the Scrum methodology are investigated, and its main elements are identified, namely the classification of roles in the team and key concepts. All stages of the Scrum process are considered, from the appearance of an idea by the Product Owner to the full implementation of the project. The possibility of using the Scrum methodology in project management at pharmaceutical enterprises is substantiated using the example of searching for raw materials suppliers to produce a finished medicinal product (FMP). The relationship between the pharmaceutical industry and the digitalization of production is shown. The main aspects of the development of the pharmacological sector as a result of the implementation of the European integration reform are considered. The key benefits of implementing the Scrum methodology in pharmaceutical companies are analyzed, and the most common tools for its support and development in the Ukrainian business environment are also identified.