ORGANIZATIONAL AND ECONOMIC PRINCIPLES OF CORPORATE ENTERPRISE MANAGEMENT: ESSENCE, STRUCTURE AND CLASSIFICATION

The article explores the essence, structure, and classification of the organizational and economic principles of corporate enterprise management, which have become strategically important in modern economic conditions as the foundation for innovative development. The research substantiates that organizational and economic principles of management represent an integrated set of methods, tools, and approaches that ensure the coherence of the managerial process by combining both organizational and economic logic within a corporate enterprise. Special attention is given to the interconnection of these principles with the corporate innovation management system, which plays a crucial role in fostering adaptability, flexibility, and sustainability of enterprises amid uncertainties, digital transformation, and global challenges. The article proposes a systematic classification of organizational and economic principles that enables the structuring and generalization of existing approaches to building an effective corporate governance system. The proposed classification is based on five criteria: management level, content of components, legal nature, adaptability to the external environment, and functional purpose. This study also generalizes external institutional factors that shape the regulatory framework for implementing management approaches and highlights key strategic directions for enhancing corporate governance practices in Ukraine. The findings suggest that corporate enterprises require a well-structured and transparent management framework to foster innovation and resilience in times of economic transformation. The article outlines essential guidelines for improving corporate management in Ukraine, emphasizing the development of institutional support for innovations, enhancing transparency in corporate governance, integrating ESG principles, digitalizing management processes, and cultivating strategic thinking among business leaders. By addressing these aspects, the study contributes to the theoretical and practical understanding of corporate governance in the context of dynamic economic environments. The results can serve as a basis for further research in developing applied models of corporate management and strategic adaptation to global economic challenges.