Methods for Personalizing Advertising Campaigns using AI

This study focuses on personalized marketing, an innovative approach aimed at enhancing interactions between companies and customers by tailoring advertising messages to individual preferences and behaviors.The analysis conducted in this work examines current scientific studies on advertising campaigns and the use of artificial intelligence (AI) within them.The research demonstrates that AI contributes to increased customer loyalty and satisfaction by personalizing experiences, which leads to higher conversion rates and sales volumes.The article also explores key aspects of AI applications in personalized marketing, including customer segmentation, predictive analytics, dynamic content adaptation, and automation of routine tasks.Examples of successful AI integration are provided, such as recommendation platforms, natural language processing (NLP), and augmented reality (AR) for creating immersive marketing experiences.Special attention is given to challenges related to ethics and data privacy, emphasizing the need to balance personalization with consumer data protection.The study's conclusions highlight the significant potential of AI to transform marketing strategies, setting new standards for customer engagement in the era of digital commerce.