“Zdorovie” magazine in the intercultural dialogue of modern Russia: The main content areas

Globalization is an unalienable process of the modern world. Globalization exacerbates issues of cultural contact, which today takes the form of either an intercultural dialogue aimed at a constructive exchange of signigications так нельзя по-английски, practices or artifacts, or an intercultural conflict arising on the basis of value-semantic confrontation, rejection of other experiences — social, conceptual, axiological, political-ideological, religious, moral, aesthetic. The content of cultural contact, its value-semantic development depends on a combination of different factors, the media are among the key ones today. The purpose of this study is to define the role of “Zdorovie” magazine in the formation of intercultural dialogue in modern Russian society. The subject of the research is the content directions of the intercultural dialogue in the magazine . In the article the idea that the problem of intercultural dialogue in the context of modernity retains its relevance and special social significance is articulated. “Zdorovie” magazine, responding to the global, national, collective and personal circumstances of the life of a modern Russian, to their cognitive, ideological and moral and aesthetic demands, goals and objectives, actively contributes to the formation and expansion of intercultural contexts of life and activity of society, conditions for productive intercultural dialogue, the formation of public consciousness, which does not allow indifference to the spiritual and moral tradition — both our own and foreign cultural. In the aspect of the dialogue of cultures, the following content areas are highlighted in the journal: modernity in the traditions and practices of health of different cultures, cultural diversity of the world and foreign cultural experience in the field of healthy lifestyle and well-being; actualization of the past (“global past” and “native antiquity”) as the most important cultural resource of our time, as the basis for the development of optimal models of modern life in its cultural practices of health and therapy, in the experience of physical, mental and social well-being; gender well-being related to the issues of health, beauty and youth of a modern woman, with her social, family and personal well-being, with multidimensional dialogical interaction with a man.