Manipulative functionality of a secondary nomination in a network discourse

The article regards a polydimensional (cognitive-discursive, pragmatic-linguistic, structuralsemantic, derivaional) analysis of language signs of secondary nomination as a means of conducting information warfare. The research material, which was first introduced into scientific discourse, features lexical and word-formation innovations in the blog texts and Telegram channels covering the events of the special militatry operation and united by the commonality of topics, axiological attitudes of communicants, their active interaction with each other, aiming at changing the worldview of the addressee. As a result of the conducted research, the author identified the characteristic features of the analyzed linguistic signs of the secondary nomination, due to the specifics of the discourse in which they function: frequency, close correlation with current political and economic events, negative evaluation directed at the opponent of the confrontation, manipulative function, rapid transition of individual author’s nominations to the status of the usual speech means of the discourse participants. The cognitive-discursive mechanisms of creating individual author’s marks of secondary nomination are considered: hyperbolization based on the manipulative method of replacing the mode of possibility with the mode of inevitability in order to actualize the conceptual zone “inevitable death”; modeling anachronies based on the conceptual combination of the realities of modern Ukraine with the realities of Nazi Germany, the events of the Second World War and the activities of the junta; nominations based on metonymy, the inner form of which are cognitive signs that damage the image of certain politicians. It is proved that metaphorization and metonymization play a role in the implementation of manipulative cognitive-discursive techniques of informational and psychological influence. The article describes the word-formation tools involved in forming connotative meanings of individual author’s marks of the secondary nomination, determined by the intentions of the authors as actors of the information war. The study used cognitive-discursive, communicative-pragmatic, structural-semantic methods, as well as methods of contextual and word-formation analysis.