MEDIA AND ENTERTAINMENT OF THE FUTURE: THE ROLE OF ARTIFICIAL INTELLIGENCE IN CONTENT CREATION

Artificial intelligence (AI) is radically changing the media and entertainment industry by automating the processes of content creation and consumption, as well as providing personalized experiences for users. AI algorithms are actively used to select individual recommendations on platforms such as Netflix, YouTube, Spotify, which are based on previous preferences and views. In addition, AI is used to create text content, music, video and even scripts, which significantly speeds up production and reduces costs. Virtual characters and avatars created with AI can interact with real users and become part of cultural trends, opening up new opportunities for marketing and brands. At the same time, these technologies raise new ethical questions, in particular regarding content authorship, information manipulation, impact on privacy and possible social consequences arising from the automation of content creation processes. Artificial intelligence (AI), personalized recommendations, content creation automation, virtual characters, content generation, machine learning, interactive media.