Customer Satisfaction in Smart Home Appliances: Exploring Consumer Behavior of Housewives in Melaka

The adoption of smart home appliances has transformed household chores, offering enhanced convenience and efficiency. This study explores consumer behaviour among housewives in Melaka regarding the use of smart home appliance, with a focus on understanding factors that influence customer satisfaction. As smart home appliances integrate advanced technologies such as automation, remote control, and energy efficiency, it is essential to examine how housewives perceive and interact with these appliances. The study assesses the level of adoption, key determinants of satisfaction, and the overall impact of smart home appliance on daily household tasks. A descriptive research design and a quantitative research method were employed, utilizing a structured questionnaire distributed to 134 housewives in Melaka. Data collection and analysis were conducted using the Statistical Package for the Social Sciences (SPSS) Version 27. The research investigates the relationship between perceived ease of use, usefulness, cost, and customer satisfaction. Findings from this study provide insights into how smart home appliances influence consumer experiences, guiding manufacturers and marketers in improving product design, usability, and customer support services. By aligning smart appliance features with the specific needs and expectations of housewives, businesses can enhance customer satisfaction and promote the widespread adoption of smart home technologies.