Are Robots Social Beings? Exploring Embodiment and Social Presence in Human-Robot Interactions

As robots are becoming increasingly common within social settings, understanding the drivers of effective Human-Robot Interaction (HRI) becomes crucial. One factor emerging as a potential key variable in HRI is social presence, which is the extent to which a person feels connected to, or aware of, the presence of another. In the context of HRI, social presence has been identified as a factor that shapes human responses to robots, impacting outcomes such as attachment, trust, and social influence. Social presence itself appears to be influenced by factors including the nature of the embodiment. However, HRI research examining social presence is limited by the lack of consistent operationalization of social presence and conflation with the variance in embodiment of the robot. The current pilot study is designed to tease apart embodiment and social presence by exploring the relative impacts of interactions with two matched representations of a social robot (physical and virtual), finding that even controlling for size, proximity and response mechanisms, physical embodiment is associated with higher reported social presence. The study also identified both consistencies and inconsistencies in the measurement of social presence across assessments. The findings provide a foundation for further study into social presence in HRI, by clarifying mechanisms of quantifying and experimentally manipulating social presence, allowing insight into ways in which this factor drives HRI.