Digitalisation of Energy Enterprises in Russia: The Role of Business Intelligence in Overcoming Staff Shortages

The digital transformation of the energy industry creates new challenges and opportunities to improve management efficiency and sustainability. Business intelligence (BI) tools are becoming a key element that allows companies to adapt to dynamically changing market conditions. The article discusses the main areas of BI application in the energy sector, including demand forecasting, Smart Grid management, asset optimization and market processes. The contribution of BI to improving forecasting accuracy, minimizing accidents and reducing operating costs is emphasized. The key challenges of BI implementation are also discussed, such as the high cost of technology, the need to integrate with outdated systems and the shortage of qualified specialists. The proposed solutions are aimed at overcoming these barriers and unlocking the potential of BI as a tool for strategic development of the energy industry.