Integration of Problem Solution Design Framework and Design Thinking

This research presents the Problem Solution Design Framework as a tool developed to enhance the effectiveness of the design thinking process in innovative business solution development by adding systematic analysis and business feasibility assessment dimensions. The research employed a controlled experimental design with pre-test and post-test, involving 60 students divided into control and experimental groups of 30 students each, conducted over a 7-day period. Data was collected across four dimensions: process efficiency, solution quality, development time, and user satisfaction. Results showed that the experimental group achieved significantly higher post-test scores of 80.27 compared to 78.17 in the control group. Expert evaluation revealed that the experimental group achieved a higher overall mean score of 4.21 compared to 3.95, particularly in problem understanding and time management. Students in the experimental group also reported higher satisfaction scores of 4.19 compared to 3.87. These findings demonstrate that the proposed framework can significantly enhance business solution development efficiency. This research contributes significantly to developing entrepreneurship teaching methods and provides guidelines for organizations in business innovation development.

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Publication Details

Published
2025-04-02
DOI
https://doi.org/10.1109/icci64209.2025.10987377
Primary Topic
Design Education and Practice
Type
article
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article

Integration of Problem Solution Design Framework and Design Thinking

Theerawut Tantiathimongkhon, Kewalin Samcharoen, Kritsana Lakkhongkha
Design Education and Practice
article

Integration of Problem Solution Design Framework and Design Thinking

Theerawut Tantiathimongkhon, Kewalin Samcharoen, Kritsana Lakkhongkha
article en

Abstract

This research presents the Problem Solution Design Framework as a tool developed to enhance the effectiveness of the design thinking process in innovative business solution development by adding systematic analysis and business feasibility assessment dimensions. The research employed a controlled experimental design with pre-test and post-test, involving 60 students divided into control and experimental groups of 30 students each, conducted over a 7-day period. Data was collected across four dimensions: process efficiency, solution quality, development time, and user satisfaction. Results showed that the experimental group achieved significantly higher post-test scores of 80.27 compared to 78.17 in the control group. Expert evaluation revealed that the experimental group achieved a higher overall mean score of 4.21 compared to 3.95, particularly in problem understanding and time management. Students in the experimental group also reported higher satisfaction scores of 4.19 compared to 3.87. These findings demonstrate that the proposed framework can significantly enhance business solution development efficiency. This research contributes significantly to developing entrepreneurship teaching methods and provides guidelines for organizations in business innovation development.

Kanchanaburi Rajabhat University (TH), Sripatum University (TH), Mahidol University (TH)
Openalex Percentile: Top 90%
Design Education and Practice
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