Survey and analysis of influencing factors of acceptance intention of carbon inclusive platform based on Technology acceptance Model-Theory of Planned Behavior

In recent years, all provinces and cities in China have successively issued policies to develop carbon inclusive benefits, strengthened the standardization and management of CGSP (Carbon Generalised Systems of Preferences) mechanism, and "carbon inclusion" have entered a stage of rapid development. Existing research on carbon inclusion mainly focuses on the overview and top-level design of carbon inclusion, but few studies explore the participation intention of carbon inclusion from the perspective of individuals, indicating that more in-depth and extensive research is still needed in this field. Therefore, this study is mainly designed based on the framework of TAM-TPB model, through two aspects of willingness to accept, and influencing factors, including attitude to accept, subjective norm, trust in government and perceived norm. Through the construction of structural equation model and AMOS software to explore the direct or indirect impact of each influencing factor on the willingness to accept, among which the perceived norm factor has the largest indirect impact, and the acceptance attitude factor has the largest direct impact. Based on the experimental results, starting from the 2P system of government and enterprises, this study puts forward targeted suggestions for the innovation and development of carbon inclusive platform, so as to promote the promotion of carbon inclusive platform in China.