Generative AI in Content Creation: Opportunities and Ethical Challenges

Generative artificial intelligence has enabled the automation of text, images, audio, and video production, thereby transforming media, marketing, and entertainment among other fields. Through simplification and improvement of processes made possible by this technology, new opportunities like shorter production periods, more innovation, along with tailored content creation arise. Still, there are serious moral issues about these benefits. Some fear that cautious use of artificial intelligence in content creation might result in issues with intellectual property, deepfakes, false information, along with possibly job loss for artistic individuals. Because of their intrinsic biases along with opaque decision making processes, AI models might amplify incorrect information along with support negative beliefs. While generative AI has the power to transform content creation, ethical standards along with responsible conduct have to be followed to control its risks. This paper investigates two of these effects.