Development of a Contemporary Business Model Prototype for Funeral Services in Thailand Utilizing Generative AI: A New Era Approach

This academic study explores the development of a comprehensive funeral service business in Thailand, delivered through a mobile application and integrated with Generative AI to enhance service efficiency, speed, and cost management for the bereaved families. The integration of Generative AI allows for improved service delivery and the optimization of chatbot responses to ensure greater accuracy and relevance. The researchers anticipate that this study will assist bereaved families with no prior experience in organizing funeral ceremonies, enabling them to conduct funerals that honor the deceased in accordance with Thai cultural beliefs and traditions. The feasibility of integrating Generative AI into applications for various services has been studied [16]–[19]. The findings of these studies indicate that incorporating Generative AI enhances efficiency and reduces the operational time of the applications, subsequently increasing user demand.