AI-Driven Language Learning Platform for Thai Learners: A Design Thinking Approach

This research aims to develop an online language learning platform by integrating Artificial Intelligence (AI) technology and Design Thinking principles during the post-COVID-19 period, which found digital technology in education increased by 38 times compared to the pre-COVID-19 period. The study developed a platform prototype with the ability to increase learning efficiency by up to 40%, comprising an automated language level assessment system, personalized learning plan creation, and a social learning system. Testing with a sample of 47 participants revealed that the platform received 81.30% satisfaction from learners, with a mean of 4.07 and standard deviation (SD) of 0.59, and 82.70<sup xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">%</sup> satisfaction from instructors, with a mean of 4.13 and SD of 0.64. The system's core innovation is real-time learner development analysis and tracking. Organizations implementing Design Thinking innovations achieved a success rate of 75% and increased user acceptance by 40%. This research demonstrates the potential of integrating AI technology with user-centered design principles to develop educational innovations in the digital era.