Transformational Impact of Strategic Human Resource Management: A Case of Less Represented Groups in the Fixed Line Telecom Sector

Considering the business challenges faced by fixedline telecommunication operators due to competition with cellular mobile operators, it has become a potential threat for these operators to survive in the telecommunication industry.Due to a decrease in the fixed-line customers, these operators strive to implement the best strategies of Sustained Competitive Advantage to remain competitive in the telecommunications industry.To handle these challenges, these operators need to implement specific business strategies with an effective role of Knowledge sharing and Strategic Human Resource Management.This study aims to investigate the linkage of Strategic Human Resource Management (SHRM) and Knowledge Sharing (KS) on Sustained Competitive Advantage (SCA), considering the less represented groups in the fixed-line telecommunication sector under the theoretical lens of resourcebased theory.After collecting the data from the fixed-line telecommunications, a Confirmatory Factor Analysis (CFA) was conducted using SPSS to test the reliability and validity of adapted instruments and hypotheses testing using PLS-SEM.The results of hypothesis testing indicated that the indirect and direct relationships between SHRM and KS with SCA were significant.Hence, the proposed research model applies to different service and production industries in other countries with cross-cultural environments for researchers and practitioners.