PROBLEMS OF DIGITAL TRANSFORMATION OF THE ORGANIZATIONAL AND ECONOMIC MECHANISM OF CONTRACTUAL INTEGRATION IN THE SUPPLY CHAIN OF PRODUCTS IN THE AGRO-INDUSTRIAL COMPLEX

In the food supply chain, digitalization elements have been widely used in recent years to conclude, monitor and execute contracts. The digital transformation of the mechanism of contractual relations in the agro-industrial complex can significantly increase the efficiency of the product supply chain. The development of digital technologies in the supply chain is carried out unevenly at all levels. The most successful digital transformation is carried out in trade and processing, and in the field of agricultural production it is fragmented, mainly in large farms and agricultural holdings. Market power in the supply chain of trade and food processing lies in their ability to influence the terms of contract by agricultural producers, using the "asymmetry of power." Asymmetric relationships create conditions for perceptions of opportunism among inter-organizational partners. Well-established communication between the parties through the creation of an inter-organizational information system IOIS is an effective mechanism for reducing conflicts and, therefore, the likelihood of opposition. The digital transformation of economic relations and contractual relations allows for real-time exchange, which increases operational transparency, reduces information asymmetry and contributes to the growth of loyalty and trust between partners, creating conditions for long-term cooperation. OEM of digital transformation of CPU contributes to increase of competitiveness, commercial viability and economic efficiency, increase in dynamics of income and profit for CPU participants.