Media, Disasters, and the Global South: Comparing Global North and South Media Framing on Pakistan’s 2022 Floods

The 2022 floods in Pakistan, one of the most recent catastrophic natural disasters, highlighted critical vulnerabilities in governance, infrastructure, and climate resilience. This study investigates the framing of the floods in newspapers from the Global North and Global South. The newspapers under investigation included The Guardian, The New York Times, The Times of India, and Dawn. The study used a cross-sectional research design. Under the rubric of framing theory, utilizing quantitative content analysis, the study examines the prevalence of key frames in the press of the Global North and the Global South. The findings revealed a dominance of solution, vulnerability, and responsibility frames. Moreover, the Global North and Global South framed human causes, i.e., larger societal forces, as responsible, rather than natural causes. In addition, the victimization frame is more focused than community-led efforts. Notably, the solutions primarily emphasized international aid and climate adaptation, and other local governance and community adaptation frames. These results underscore the dual role of Global North and Global South media both as advocates for global climate justice and narrators of humanitarian crises, while also highlighting gaps in resilience narratives and local agency. This study contributes to framing theory by exploring the interplay of global and local narratives in disaster reporting. It emphasizes the need for balanced, actionable solutions in media discourse on climate-induced disasters to ensure climate justice.