Saudi citizens’ understanding of sustainability and its role in ensuring a better future

This study aims to investigate how Saudi citizens perceive sustainability and their belief in its role in ensuring a better future for future generations. To achieve this, multiple dimensions were considered, including knowledge and attitude, perceptions of future generations, behavior toward sustainability, sources of sustainability information, and the role of government and policies. A quantitative research methodology was adopted, utilizing a questionnaire based on previous studies. The survey was distributed to a convenience sample of 385 Saudi citizens through online platforms and social media. The data were analyzed using the Statistical Package for the Social Sciences (SPSS). The findings indicate that Saudi citizens have a high level of awareness regarding sustainability and demonstrate a strong willingness to adopt sustainable practices to contribute to a sustainable society. This study is expected to provide insights into the level of public understanding of sustainability in Saudi Arabia and its perceived role in securing a better future for future generations. Additionally, the research contributes to existing literature by enhancing knowledge on social perceptions of sustainability and supporting efforts to promote broader social adoption and implementation of sustainable practices.