Navigating the Indian Stock Market: The influence of sustainable investment (ESG Factors) on stock prices

Present day business organizations, have a plausible responsibility towards their society as a whole, as only pecuniary returns are not enough to erase out the footprints it has already made. ESG investment can leave a trail blazing effect behind in the form of sustainable investment. These ESG factors have enough power to affect the investment and return pattern of both the Corporates and investors, as it has become a trend setter in current market scenario, where dynamism is the only constant & reality. The paper aims to analyze the impact of ESG factors on the Indian stock market. For this study, we have Collected data from the BSE official website and applied regression analysis to analyze the impact. The findings suggest that ESG factors have a strong impact on the stock market prices.