Research on Strategies for Empowering the Dissemination of Chinese Excellent Traditional Culture through Short Videos

大力弘扬中华优秀传统文化有助于增强民族凝聚力与认同感，提升国家软实力。近年来，短视频迅速崛起，成为了中华优秀传统文化在新时代传播的有力工具。文章采用案例分析法、数据分析法等研究了短视频赋能中华优秀传统文化传播的机遇，结合短视频的特点分析了短视频赋能中华优秀传统文化传播的困境，并从创作者及平台两个方面提出了短视频赋能中华优秀传统文化传播的创新策略，以期为中华优秀传统文化在当代社会中的传承与传播提供有益参考。Vigorously promoting the excellent traditional Chinese culture is conducive to enhancing the national cohesion and sense of identity, and enhancing the country’s soft power. In recent years, the rapid rise of short video has become a powerful tool for the dissemination of excellent traditional Chinese culture in the new era. This paper uses case analysis and data analysis to study the opportunities of short video enabling the dissemination of excellent traditional Chinese culture, analyzes the dilemma of short video enabling the dissemination of excellent traditional Chinese culture combined with the characteristics of short video, and puts forward innovative strategies of short video enabling the dissemination of excellent traditional Chinese culture from the aspects of creators and platforms. In order to provide useful reference for the inheritance and dissemination of Chinese excellent traditional culture in contemporary society.