INTERNET OF THINGS (IOT) AND ITS IMPACT ON THE ECONOMY AND BUSINESS PROCESSES

The article analyzes the impact of the Internet of Things (IoT) on the economy and business processes in the context of digital transformation. It considers the main concepts and technologies of IoT, as well as their impact on various business areas, including industry, logistics, finance and retail. Particular attention is paid to changes in business process management, improving operational efficiency, optimizing costs and improving the quality of products and services using IoT solutions. The article also considers the challenges and risks associated with the implementation of the Internet of Things, such as data security, the need for new competencies and regulatory issues. The conclusion of the article emphasizes the importance of using IoT technologies to improve the competitiveness of organizations, as well as to create new business models and innovative products in the era of digitalization.