INNOVATIVE ACTIVITIES OF AN INDUSTRIAL ENTERPRISE: STATUS AND DIRECTIONS OF DEVELOPMENT

The article examines aspects of managing innovation activities of the wagon manufacturer JSC Ruzkhimmash. Based on the examination of the company’s innovation indicators, conclusions were made about the decrease in its efficiency and, as a consequence, the decline in innovation potential. In order to increase it, a system of measures was proposed consisting of the implementation of two areas: the introduction of a digital ecosystem and the production and marketing of innovative wagons. A preliminary analysis showed signs of economic efficiency of the recommendations.