DIGITAL TECHNOLOGIES AS A FACTOR OF TRANSFORMATION OF INTERNATIONAL BUSINESS PROCESSES IN THE CONTEXT OF GLOBALIZATION

In the era of globalization, digital technologies play a crucial role in transforming international business processes. This article examines key aspects of business digitalization, including automation, artificial intelligence, blockchain, and big data. The impact of these technologies on international markets, corporate competitiveness, and sustainable development is analyzed. Special attention is given to the risks and opportunities associated with digital transformation, as well as the prospects for the further development of digital business models.