CONCEPTUAL ASPECTS OF FORMING A TRANSPORT AND LOGISTICS SERVICE SYSTEM

The article examines the current problems that arise in the process of forming an effective system of transport and logistics services (TLS) in Ukraine, especially in the context of military conflict. Attention is drawn to the importance of developing the logistics sector, as it is crucial for the prompt delivery of goods, equipment and humanitarian aid, which is critical for Ukraine's sustainability. Despite the importance of transport and logistics, the Ukrainian sector does not meet international standards, and the infrastructure lags far behind European levels. The analysis of scientific research has shown that current domestic research on TLS covers various aspects, such as strategic management, customer focus and the use of new technologies, but a number of unresolved problems remain, including the lack of a unified conceptual approach, insufficient automation and integration of digital systems, and the slow introduction of innovations such as green logistics technologies and artificial intelligence. The article proposes a comprehensive approach to the formation and analysis of a transport and logistics service system, including system analysis, problem structuring, identification of ways to achieve goals and evaluation of results. The importance of integrating all participants in the supply chain into a single digital platform is highlighted, which will ensure transparency of processes and reduce costs. Changes in the main modern logistics concepts are presented in the form of a pyramid, where classical logistics focuses on stability and optimisation, supply chain management focuses on the integration and coordination of all chain elements, and digital logistics uses advanced digital technologies to achieve the highest efficiency and transparency in processes. The conceptual provisions of the transport and logistics service system in modern conditions are formed on the basis of a comprehensive combination of customer-oriented, systemic, process, integration, flexible, environmental, economic, and innovative approaches. The development of practical tools and recommendations based on these theoretical concepts will allow enterprises to create efficient transport and logistics systems that can quickly adapt to changing market conditions and innovations in technology, which are key to increasing competitiveness and reducing costs.