Digitalization of territorial marketing in the context of integration

It is determined that the strategic objectives of the national project «Digital Economy» are the development and implementation of programs for the development of the economy, digital infrastructure and territories of the country, the capitalization of financial resources and investment funds for the implementation of large-scale development programs. An important basis for the implementation of strategic initiatives are human resources, human capital, and human potential, while the rational use of these resources is the key to the successful implementation of the national project and achieving the expected results and, as a result, improving the quality of life of the population and the efficiency of the digital economy. The purpose of the article is to identify the specific characteristics of the directions of digitalization of territory marketing in the context of digitalization. It is indicated that the active and dynamic introduction of digital innovations and relevant digital solutions in the economy and social policy form new approaches to the implementation of state and national projects, federal programs and new forms of interaction between all interested business entities, which is especially important in the development of the country’s territories. Marketing uses a variety of tools and technologies for the development of territories, and among them, digital marketing communications play a key role. The characteristics of marketing communications that are used to achieve social, economic, environmental and political effects are presented.