New Student Recruitment Strategy Management in Islamic Educational Institutions (Case Study in MI Wali Songo South Tangerang)

Islamic educational institutions are a concern in their management, one of which is the recruitment strategy for prospective new students, especially at the elementary level. This is important because at the age of students between 6-7 years old the growth and development of the golden age of children. Unfortunately, not all Islamic educational institutions see the recruitment of prospective students to be very important and fundamental because it is part of the input of the educational process. The Islamic view is very concerned about the value and recruitment process in accordance with objective and prudent requirements so as not to violate honesty and transparency. This study aims to determine the strategy of private Islamic educational institutions at the elementary level in recruiting new students. In the implementation by making announcements, socialization, the process of receiving the required files, the document verification process, the selection process and class placement. Meanwhile, the evaluation is carried out through teacher assessments, parental perceptions and special assessments or notes from previous educational institutions. Strategic support in the recruitment of new students requires educators, the existence and achievements of educational institutions, computer laboratories, internet networks and educational institution websites. The principles of strategic management in the Islamic view related to recruitment are according to needs, the value of honesty and transparency. Internal strategy by utilizing human resources and improving infrastructure. While external strategies with the use of competition, parents of students and cooperation between institutions. The implications of the study confirm that with the right management strategy in private Islamic educational institutions at the elementary level will produce a competitive new student recruitment system.