THE IMPACT OF INTERNET OF THINGS ON THE INTEGRATION OF COMPETITIVE ADVANTAGE IN THE VALUE CHAIN: FIELD STUDY OF FOREIGN-LISTED COMPANIES IN ALGERIA

In an era of digital economy, companies are increasingly investing in applications and solutions that integrate their processes, machines, employees, and even products into a single integrated network for data collection and analysis, evaluation of company development and improved performance ,to examine the impact of IoT on companies we have used the value chain model, which is particularly important when paying attention to areas of companies that have a key role in creating value for customers and since the IoT's primary impact is perceived in value creation processes,it has so far had the greatest transformative effect in this area the model can be considered appropriate for the study,the aim of our research is to discover how foreign shareholding companies in Algeria are keeping up with the digital economy and what IoT applications they use to support their operations,And what critical problems you face during adaptation, we sent an electronic questionnaire to manufacturers and logistics companies to verify the IoT applications they use and the problems they face and we received 30 answers that we can evaluate, in our research, we found that real-time data dissemination across companies given the availability of appropriate analytical applications and methods can have a significant impact on the entire company, in the case of physical cyber system (CPS) and Big Data Analysis (BDA), where companies evaluating uses it as having a higher level of logistics and more efficient operations with its partners, improved cooperation between logistics functions, higher financial performance and competitiveness, more efficient production processes, better productivity and economies of scale may lead to increased economic sustainability in the future,moreover, we found that companies have started the path of digital development and have already started investments of this kind.