Is Training and Development a Leading Catalyst to Foster Creativity for Sustainability and Survival of Software Houses?

This research explores Training and Development (T&D) effects on employee creativity and employee performance with the mediating influence of Intrinsic Motivation (IM) among professional employees of different software houses situated in the Federal Capital Territory (FCT) Islamabad and the Rawalpindi district of Punjab, Pakistan. Software houses were focused on data collection using self-administered questionnaires to obtain responses from professional software engineers. The proposed research model was tested by analyzing data from 424 respondents through AMOS while applying structural equation modeling. The research results show that T&D has a direct positive effect on both employee performance and creativity. Similarly, T&D initiatives lead to enhanced performance and creativity of employees, but IM partially mediates these relationships. The present research emphasizes how T&D techniques perform better when combined with IM for generating employee creativity and performance improvements. This research establishes theoretical and practical benefits to different organizations, but particularly software companies. Moreover, it demonstrates how motivation and skill development act together based on the self-determination theory to define organizational success. The success of employee creativity and performance depends upon both growth opportunities and employee empowerment systems. In addition to this, the study extends the self-determination theory in the context of T&D, employee creativity, and IM by providing several practical implications for the enhancement of organizational performance. Furthermore, it was a cross-sectional study and limited to FCT Islamabad and Rawalpindi territory, including twin metropolitan cities.