Delivering seamless urban mobility: expert recommendations and best practices for consumer-centric Mobility-as-a-Service solutions

This paper provides a general framework and practical guidance for the key stakeholders involved in the Mobility-as-a-Service (MaaS) concept, identifying specific domains requiring targeted development. It adopts a holistic approach to explore three crucial levers: consumer perspective, payment model, and public – private cooperation, aiming to pinpoint the aspects essential for the further development of the concept. The MaaS concept is still at an early stage of development. A deeper understanding of appropriate measures for its continued evolution is needed to achieve sustainable mobility through an integrated multimodal transport platform. After a comprehensive analysis of existing models, literature, and expert interviews, three critical dimensions were identified – sustainability, scalability, and viability – as key to ensuring the long-term success and stability of MaaS. Recommendations for further development focus on these identified areas and underscore the need for effective cooperation between public and private actors to accelerate the concept’s advancement.