The State and Optimization of VR Technology in Real Estate: A Big Data and Visualization Approach

With the rapid development of global information technology, Virtual Reality (VR) has started to deeply affect the operations and market ecosystems of China's real estate sector. Research has shown that incorporating VR into the property sales and marketing, and presentation processes can enhance the operational performance and engagement of customers. Using both personal study and existing literature, this paper applies the SWOT analysis framework and incorporates big data methods to analyze China's VR real estate market from four aspects: strengths, weaknesses, opportunities, and threats. The findings show that VR can offer a very realistic virtual view and thus speed up the decision-making process, however, it is still faced with issues of technical failures and privacy concerns. In addition, the paper explores how VR can be integrated with artificial intelligence (AI), and applied to the commercial real estate and rental markets. Ahead, suppose real estate companies are able to harness big data platforms for user behavior analytics and targeted advertising. In that case, VR in China's property sector is likely to continue to develop strongly.