Simulation study of "bullwhip effectin" confectionery supply chain based on system dynamics

Aiming at the problems of production and marketing mismatch and information asymmetry brought by the "bullwhip effect" in the supply chain to Essen Confectionery Company, we start from the formation mechanism of the "bullwhip effect" in the supply chain of confectionery, visualize the bullwhip effect through system dynamics, and design We visualize the bullwhip effect through system dynamics and design a self-compensating algorithm for inventory optimization to reduce the impact of the bullwhip effect in the supply chain, alleviate the pressure of the backlogged inventory on the enterprise, and improve the response speed of the supply chain.